What Are Good Topics To Create Content About?

The answer to the above essentially lies in a sweet spot / mix between what your customers major headaches are vs what your product or service solves for them. 

Don’t talk about how great you and your product is. Instead focus on your customers favourite person in the world and the person whose wellbeing they care about the most. Themselves. 

How To Identify Customer Needs And Wants

I can write you a whole list of topics you can talk about i.e. Customers Problem X and the solution to Y. Or maybe case studies/ testimonials of how, what, where, when & why you have solved this problem for others similar to them in the past. 

How to Identify Customer Needs

Harvard Professor Clayton Christensen on how to Identify Customer Needs with some cracking examples (bit dated but good advice)

You can see more in this article: 17 Business Blog Topics Your Audience Wants You To Write

Instead, I’m going to say the key to generating a list of good topics to talk about is by focusing on your customer. Each industry is different and has its own peculiarities, niches and norms on how you approach and do things. 

The next step would be to draw up a list of all the things your customers care about, you can even create a list of FAQ’s your customers ask about to your sales & customer service reps. Here are 101 Ways to Source Content Ideas and 15 more if you needed it content ideas

I also like this article. It talks about different types of content you can be making.. From blogs to videos to infographics, Once you have worked out what your customers care about try out different mediums to get the message over to them: Need Ideas for Your Business Blog? Here Are 50 

To summarise. Good topics to create content about are always geared toward the reader in mind. When it comes to business you can never be too customer focused.