How Do You Create High Quality Content?
The short answer to the above is with considerable effort! When it comes to doing anything well in life as well as work.
Hard work but luckily not as hard at this guy.
Especially when it comes to creating something of good quality the first thing you must do is take out a piece of blank A4 paper usually from the first tray of the office printer (where A4 lives) then get a pen out.
Start writing the key themes you want to cover. Then you want to input what you the reader or viewer will need to know and then write what the want to know too. After than you may want to write about experiences you have had with whatever topic you want to cover.
According to Search Engine Journal here are their 8 tips on creating quality content:
Have a list of content you want to create.
Research.
Input your own perspective rather than regurgitating things that have already been written.
Couple your own experience with own data.
Don’t be afraid of going in deep on your chosen topic.
Mix it up! utilise different mediums: Written, images, videos, infographics, audio, gifs.
Review everything as you go along.
Measure measure measure! How do the content perform!
Here is another take this time by Outbrain
Know your audience
Keep it compelling, tell a story and add in your personal opinion. Your audience will love reading it.
Don’t restrict yourself to just creating one type of content.
Never pitch! Content should be about presenting as much value as you can to your audience not about wanting them to buy!
Some more by the lovely folks at CMI
Know your ‘competition’
Entertain, inform, forgo vanity
Be transparent
Strike a balance
Segment your content
Think short and long term
Engage your audience
Get readers to act
Let readers make conclusion
As you have seen from the above when it comes to creating good quality content that your readers want to read, watch or listen to. You must be prepared to plan ahead, think about what message you want to convey and then go for it! Have fun and most importantly keep it real and interesting!
What do you think my dear reader? agree with the above? no? leave a comment!