TIDE BANK
“We will definitely be using interesting content again!”
– Marketing Manager, Tide
THE CHALLENGE…
When business bank Tide wanted to commemorate International Women’s day. They invited one of their existing customers to share their story in front of a room full of Tide employees. So not only could the staff learn from the experiences of one of their customers but crucially learn more from an entrepreneurs journey and how to better serve them.
As this was a closed event the company wanted to capture the talk so a much wider online audience could learn, engage and share the learnings from the talk.
THE IDEA…
We wanted to film the event in such a way, so the content of what was being discussed stood out and the points raised were the real star of the show.
We knew the key to initially capture the interest of our online audience would be to create a shorter snackable teaser that would whet the appetite and prime them for more.
We filmed the talk and conducted post event interviews, so not only were we able to capture the speaker’s main points in its entirety. But were also able to capture shorter sound bites that Tide’s social media teams could publish on various social media channels.
THE RESULT
Tide were thrilled with the output! Not only was the event a roaring success but the talk when shared was seen by a larger online audience that would be captivated by the discussion points raised on the stage!
