What do you know more about than the average person?

Do you have a topic or a specialist knowledge you would 100% nail if any question were to come up in a pub quiz? Mine is personally late 90’s rap & hip hop. You can’t test me on it!

Unique content is essentially content you not only have a right and authority to speak, write, comment about. But content that is shaped from your experience and expertise.

Like the stones you find in beaches, that have been sanded smooth by a constant flow of water rubbing against its surface. The school, university or job and jobs you’ve held. The books, talks, articles as well as friends and peer groups you share all go on to shape your thoughts even in the tiniest way possible.

The unique twists and turns that have come to shape and define you and where you are at is like a map of your thoughts. If you look deep enough you can see where something originated from and how you may have consciously or subconsciously averted the journey to wherever and whatever state it is currently at.

I personally hope to keep going and become a lifelong student, wishing my ideas will ameliorate, deteriorate and continue to bloom. “May I never be complete”! and have the agility in mind so I will learn new things and change in thought and in person over time.

From a content creation perspective. What we see often happening and we are sometimes guilty of this too is creating content for the sake of creating content.

I’m going to stick my neck out here and say it’s literally better to put the pen down than to regurgitate and add literally nothing new, original, interesting to whatever you're writing about for your industry.

If you are looking for ideas and inspiration on what to write about.. The first place to look is within yourself!

Here are some extra reading materials and reference guides:

Obviously even unique ideas need to be presented in a succinct way so you are making it easy for as many people to view, read and engage with your article as possible. This article is good for that: Top 5 Tips for Creating Unique Content For Your Website

This article talks specifically about different methods you can employ to come up with ideas (starting with the audience) The Ultimate Method To Create Unique Content

Third one for luck: SEO’s are usually masters at being able to churn out content. Not necessarily good content (sorry SEO folks). Here is how they approach content. How To Write Unique Content

How Do You Write Unique Content?

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