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The Challenge:

When itsu were launching their massive new sushi range for 2017, they needed a series of videos to help spread the word. They had never created video content before, so they needed help from start to finish. Enter Interesting Content.

The idea:

We proposed a series of ultra-short videos designed to show off itsu’s visually striking sushi. Bursting with effects and catchy text, our videos would be easy to watch and easy to share. Upbeat music emphasised the young and fast nature of the product.

We involved itsu at every stage of the process, and our ideas were tested to perfection with their target customers.

The result:

Our short videos underpinned the launch campaign for itsu’s sushi range. They were integral to spreading the buzz for the new launch across digital and social channels. We also produced some GIFs. Everyone loves a GIF.

The Video is currently awaiting publication, drop us a line and we will send you the password for a sneak preview!

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