The challenge

How do you encourage prominent Twitter fashion influencers to tweet about clothes by Tesco? You hire Interesting Content to make a video of course!

The idea

We made use of YouTube’s new clickable video feature, putting together a fun, fresh video, explaining to viewers how to look amazing on a budget. We also put together a blog post to back up the video.

Then, we systematically reached out to some of the UK’s top Twitter fashion influencers…

The result

Feedback was pretty instant. Within 24 hours we had 2,794 tweets and clicks on to the blog post had increased by 50%.  Our influencers had encouraged their millions of followers to pay attention to F&F and Tesco, and everyone was happy.

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