“Professional, approachable, fun, keen, creative and a joy to work with.”
— Creative Director, Receipt Bank
THE CHALLENGE…
To showcase and highlight the brilliant work the customers of Receipt Bank – bookkeepers, do day in and day out, without fail by sending the bookkeeper on a much needed break.
They wanted to capture this bond between bookkeeper and business owner by capturing the business owner talking about the intimate moments which helped them overcome challenges while running a business.
THE IDEA…
After an initial screening having filled out an online form, 5 “potential” candidates were selected from a pool of over 500 applicants.
Under the pretense of having to film an interview and convince a panel of judges to progress onto the next round, the applicants were brought over to our studio in London.
While being interviewed it was revealed to them they had really won the competition. To add another layer of reactions, the business owner was asked to call up their accountant and their reactions captured over a video call.
THE RESULT
A series of 5 videos produced in the space of a few days to coincide with National Bookkeepers Week around the world.
The videos were received positively internally and shared by the winners on their social channels.
