Marketing tech platform Ometria’s flagship live event is called Lifecycle. Every year they invite the best and brightest in the industry to share their expertise with a large crowd.
The value bombs being dropped at Lifecycle wouldn’t be confined to the room, however. Ometria wanted to capture the whole day on video, so even if you couldn’t be there, you could still share in the knowledge and get inspired.
Of course, they came straight to Interesting Content.