How to Create Video Content That Converts (Even If You're Not a Video Expert)

Video content is a powerful tool for B2B, SaaS, and Fintech companies. We would say that but from our experience of working with HUGE Small companies alike. We know what kind of results you will get! 

When done well, video can help you generate leads, boost sales, and build brand awareness.

Here are some tips on how to create video content that converts:

• Understanding and targeting your audience. 

• Who are you trying to reach with your videos? 

• What are their pain points? 

• What are they looking for in a video? 

Once you understand your audience, you can tailor your content to their needs.

• Keeping your videos short and to the point. People have short attention spans, so your videos should be no more than 2-3 minutes long. If your video is too long, people will lose interest and click away.

Here are some additional tips that are specific to B2B, SaaS, and fintech companies:

• Focus on the benefits of your product or service. Don't just talk about the features. What are the benefits that your product or service can offer businesses? How can it help them save time, money, or improve their bottom line?

• Use case studies and testimonials. Case studies and testimonials are a great way to show potential customers how your product or service has helped other businesses.

• Be educational. Your videos don't have to be all about selling. You can also use them to educate potential customers about your industry or your product or service.

• Be personal. People do business with people they like and trust. So make sure your videos are personal and engaging. Let viewers get to know you and your team.

Here are some examples of videos that other SaaS and B2B companies have made that have helped them engage and convert their customers: