Brexit happened! The young company wanted to react and write up an editorial piece. From the perspective of the company and what it meant for the companies millennial users. The piece needed to be punchy, confident and to the point. Cut through the noise and speak directly to the target demographic.
We consulted our database of writers, identified someone who was not only well versed within the issues but also belonged to the demographic we would be writing to. We asked her to drop everything and write up a piece about brexit! Luckily she was as passionate about the issue as Loot and the rest is history!
The most commented upon piece of content the company has published to date, it not only got the reader interested but also super engaged too! The article when it was published on social media hit a second wind and reached a new wave of readers!