Cornerstone sells high-quality shaving products for men, through a subscription model.
They wanted us to create a series of videos that would appeal to different demographics and convert viewers into customers.
- Using Cornerstone’s customer profiles as a jumping off point, we created 41 variations of engaging video content
- Each video was a bespoke concept designed to appeal to a different type of customer
- 100,000 views within the first 5 days!
- Fantastic call-to-action and engagement across all metrics
- Targeted customers enjoyed relevant, personalised video content
- Amazing uplift in conversations on social media
“The video has worked so well for us – helping us add hundreds of new Cornerstone members”