The Challenge

Cornerstone sells high-quality shaving products for men, through a subscription model.

They wanted us to create a series of videos that would appeal to different demographics and convert viewers into customers.

The Solution

  • Using Cornerstone’s customer profiles as a jumping off point, we created 41 variations of engaging video content
  • Each video was a bespoke concept designed to appeal to a different type of customer

The Outcome

  • 100,000 views within the first 5 days!
  • Fantastic call-to-action and engagement across all metrics
  • Targeted customers enjoyed relevant, personalised video content
  • Amazing uplift in conversations on social media


“The video has worked so well for us – helping us add hundreds of new Cornerstone members”

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